[Title]Quantitative Evaluation and Comparative Analysis of Product Development Process in Automobile Industry

[Journal]Chinese Journal of Automotive Engineering Vol.10 No.4 July 2020

[Author]Zongwei Liu*, Dan Kang, Fuquan Zhao, Chaofan Ding

[Abstract]The product development process directly affects the competitiveness of products in the automobile industry. It is of great significance to objectively and scientifically compare the differences in product development processes among different car companies. For the automobile product development process，the paper defines a standardized framework and builds an evaluation model including 8 first-level indicators and 26 second-level indicators. By screening and processing a large amount of information and data collected，the paper applies the evaluation model to assess and analyze the product development process used in three international automotive companies in Germany，Japan and America respectively and used in some typical Chinese branded automotive companies. It is found that for the product development process， Japanese automotive companies are in a leading position，German and American automotive companies are at similar levels，and there is still a wide gap between the Chinese branded companies and other international advanced auto companies. And the shortages lie in the platform development and the development quality management. 

[Key words]automobile product development process；evaluation index；analytic hierarchy process；delphi method；contrastive analysis

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