[Title]Strategic Value，Impacts，and Application Prospect of Big Data in Automotive Industry

[Journal]Chinese Journal of Automotive Engineering Vol.9 No.4

[Author]Zongwei Liu, Baolei Zhang, Fuquan Zhao*

[Abstract]The content and related concepts of big data were introduced，and the strategic value of big data was discussed aiming at studying the application potential of big data in automotive industry. The influences and application prospect of big data in automotive industry were analyzed as well. The research and analysis show that big data will affect every aspect of the automotive industry. The automotive enterprises would transfer the pattern of manufacturing products to providing both products and data，and the increments of value would be driven mainly by data. The continued application of big data in automotive industry would further form the automotive big data industry，which would generate the platform enterprises to achieve mass customization and to maximize the individual needs of users.

[Key words]automotive industry；big data；revolution of science and technology；value chain

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