[Title] Analysis and Improvement Suggestions on Quality Factors that Constraint the Chinese Automotive Industry

[Journal] Science and Technology Management Research, 2016, No.24

[Author] Zhao Fuquan, Liu Zongwei*

[Abstract] Product quality is one of the key factors that determines competitive power. It is also a key factor that makes up the characteristics of a enterprise. In this paper, the significance of product quality in automotive industry is discussed in aspects of product, brand and premium. The reason that Chinese automotive industry is dropped behind is complex. The insufficiencies in technology, quality assurance system and stuff awareness of quality are discussed. Finally, aiming at improving quality of Chinese automotive industry, strategies and suggestions are proposed.

[Key words] Quality; Automotive industry; Chinese automotive; Industrial strategy

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