[Title] Strategy for Chinese Automotive Companies Going Abroad

[Journal] China Mechanical Engineering, 2016, vol.12, 1683-1688

[Author] Zhao Fuquan, Liu Zongwei*, Wang Yue

[Abstract] China's automotive industry has entered into the peak period of overseas development with no smooth growth. A clear and appropriate going-abroad strategy is of vital importance for both enterprises and the nation. Strategic necessity was analyzed based on the law of business development stages. The relevant factors were classified by thinking block diagram and round intersection method. The framework of strategic thinking for overseas development was put forward. Several specific recommendations were given and it was proposed that entering the US market is of great value, with the aim of strengthening China's automotive industry.

[Key words] overseas development; automotive industry; internationalization; globalization

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