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    Action Orientation in Building China into a Stronger Automotive Country

    [Title] Action Orientation in Building China into a Stronger Automotive Country

    [Journal] Auto Industry Research, 2014, vol.10, 4-7

    [Author] Zhao Fuquan, Liu Zongwei

    [Abstract] Automotive industry plays an important role in national economy. To realize transformation and upgrading of China' s economy, building China into a stronger automotive country becomes the inevitable strategic choice. This paper systematically sort out the national and corporate action orientation in building China into a stronger automotive country. On national perspective, building our country into a stronger automotive country must be set as the national strategy, and set the team of leaders centering on the strategic goal of stronger automotive country to provide various strong support for indigenous enterprises. Indigenous enterprises are the entity and basis of setting a stronger automotive country. Unambiguous corporate strategy should be set, indigenous forward R&D should be carried on, core technologies should be mastered and road with standardization and internationalization should be kept on.

    [Key words] Automotive industry; stronger automotive country; national action; corporate action 



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